In the print world, once a book is released, no major changes are made to it until a new edition is published, which is at least 2 to 3 years later. Minor changes can be made in between print runs, but nothing significant. Publishers can’t rev new editions any quicker due to the production, inventory, and distribution costs.

For any given book, only around 10 people read a significant portion of it before it hits the shelves. When the book becomes available to the public, readers can submit feedback to the publisher in the form of erratum, but this isn’t very effective.

With internet publishing, updating content is significantly less expensive. This lets us get customer feedback early and often, and update as needed. We can create a true community around content unlike what was possible previously.